Advert paper

Allianz Paragraph

Contrast:

There is contrast in this ad. One of the contrasts in this ad is that they are a global company but they still use local insights. This is shown because the man in the picture obviously local. Another example is  that he is in a local "village" but he is wearing clothes that are not local except for his shoes. Last but not least there is a tablet which is used for global contact and is obviously not from the village.

Repetition:

There is repetition in this ad. One example of repetition is the name of the company Allainz, this is repeated so that you remember it and mention it to spread its name and reputation. Another rexample is the words local insights and global investors. This is repeated because they want to not to forget that they are a global company using local insights. "Thousands of investors "is also repeated because it tells you that loads of other people use Allainz so it must be good which will make people use Allainz. Overall this advertisement is very good because it has lots of good repetition with a equally good contrast to make the company look good and reliable.